Sajjad Dashti
Wonderland
A Blockchain-Based Metaverse PlatformMy Role: UI/UX Designer, Illustrator, Graphic Designer
Duration: July 2022 - August 2023
Description: I led the design of the UI/UX for Ariva Wonderland, a metaverse platform that allows users to purchase virtual land using cryptocurrencies. Additionally, I created the initial concept for the game’s main character, Arivaman, which was later transformed into a 3D model by the game development team.
Project Brief
Ariva Wonderland is a blockchain-based metaverse platform designed to revolutionize the tourism industry. It offers users a unique travel experience by combining virtual reality (VR) and cryptocurrency. Users can explore various virtual lands, participate in social events, and earn rewards through the platform’s innovative “Travel2Earn” concept.
Problem
The COVID-19 pandemic has shown how easily our traditional ways of socializing, working, and traveling can be disrupted. These methods lack resilience and adaptability. Additionally, traditional tourism negatively impacts climate change, underscoring the need for sustainable solutions.
Solution
Ariva Wonderland aims to create a metaverse space where people can socialize and engage in virtual tourism. This platform provides an additional layer of interaction and exploration, complementing real-life experiences. It serves as a backup solution without replacing the value of real-world interactions.
User Experience & User Interface
For Ariva Wonderland, a simple user interface wouldn’t suffice because it was centered around a game—a futuristic 3D platform that demanded innovation. The design needed to be unique and groundbreaking. This gave me the freedom to think outside the box and push creative boundaries, while maintaining close collaboration with the development team to ensure that my bold ideas could be realistically brought to life.
Creating the Map
One of the most challenging aspects of the UI/UX project for Ariva Wonderland’s website was creating a solution that allowed users to view the virtual world map, purchase, and manage virtual land. This required not only a thoughtful design approach but also close collaboration with the development team to implement these features. Unlike ordinary websites, this project demanded a deep understanding of both design and development processes, as well as extensive communication.
Arivaman Character
I created the concept design for Arivaman, the main character in the Ariva Wonderland world. Initially illustrated in 2D, the character was later developed into a 3D model by the game development team. Arivaman was designed to embody the adventurous spirit of the Ariva project, making him a unique and integral part of the metaverse.
Ariva Wonderland in Future Innovation Summit 2022 - Dubai
One of the main highlights of Ariva Wonderland’s success was its impactful presentation at the Future Innovation Summit 2022 in Dubai. The project garnered significant attention not only during our CCO’s official presentation but also through interactions with UAE government officials and other technology experts throughout the summit.
Conclusion
Ariva Wonderland pushed me to move beyond conventional design approaches and explore creative territories I had never ventured into before. Designing the map, for instance, required not only innovative thinking but also strong collaboration with the development team. Understanding their limitations and finding effective ways to bring ideas to life was crucial. This project was far from simple, presenting unique challenges for both me as a designer and the web development team.